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CEO Madhav Sheth: Realme sold 15 million phones in its first year of operation in India

Realme began as a sub-brand of Oppo in May 2018 and was quickly stripped out as an independent entity. Realme has become India’s fastest-growing smartphone brand, and its CEO Madhav Sheth stated the company sold 15 million phones in its first year of operation and plans to double sales next year.

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According to Realme CEO Madhav Sheth that Realme is the seventh fastest-growing smartphone brand in the world. “We will sell 15 million mobile phones by the end of 2019, which is the first full year of our operations. Our goal is to double at least by 2020.

He cited industry data from IDC saying that the brand has a 14.3% market share. According to IDC data, in the third quarter of this year, Realme has become the fourth largest smartphone brand in India. Since 2015, Xiaomi has been selling its mobile phones in China, and by providing good value for money on its smartphones, its popularity is just like Xiaomi.

According to data from International Data Corporation (IDC), Xiaomi is a market leader with a market share of 27.1% in the third quarter, followed by Samsung (18.9%) and Vivo (15.2%).

According to data from Counterpoint Research, Realme shipped 10 million units in the third quarter of 2019, a year-on-year increase of 808%. Realme C2, Realme 3i, and Realme 5 phones are the company’s best-selling models during the holiday sales season. And also the company currently ranks seventh in the global smartphone market. Sheth said the company plans to launch an offline-only series for India by the end of this year. For mid-priced users, the new series will focus more on a full range of user experiences, such as the better battery, touch, and feel (aesthetics).

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