Realme has also officially entered the IoT field, claiming to create a full-scenario smart IoT ecosystem for young users worldwide. Realme has launched the software backbone platform Realme Link. Relying on Realme Link, it can link four major traffic hubs (smart screen, smart speaker, Bluetooth headset, smartwatch) through mobile phones to connect multiple types of IoT products.
The Realme Link App, Realme smartphones as the primary point will be able to manage various AIoT products, enhancing your personal, home, and travel experiences.
Today, Realme officially teased new AIOT products for smart uses including, Smartwatch, smart earphone, smart speakers, Car charger, projector, electric toothbrush, smart scale, a smart plug, smart lock, smart camera, swiping machine. And he has already launched Realme Band, Watch and Smart TV.
The idea through this is to help consumers manage and control more AIOT products together with smartphones. Hence, this has been divided into 4 sub-categories – Smart TV, Smart Earphone, Smart Watch, and Smart Speaker. Across 3 categories, this year we have already introduced Realme Smart TV, Realme Buds Air Neo, and Realme Watch to our fans. We will be very soon introducing more cool products in our Smart Speaker category, along with more stylish smartwatches, high-end TVs, and smarter headphones. Like our smartphones, our AIOT offerings will be a full-range portfolio from budget to premium price segments.
N AIOT products: The ‘N’ here represents Realme’s commitment to bring a plethora of new AIOT and lifestyle products for our fans, including various accessories ranging from in-car chargers, backpacks, luggage cases, to smart home gadgets. In fact, along with our Realme X3 series, we are launching our multi-function travel backpack – Realme Adventurer Backpack for the very first time! It’s large, durable, trendy, and we hope that it becomes your best travel buddy for all your exciting and adventurous trips.
Reaching another milestone, I am glad to share that Realme is the only smartphone brand that launched its first product Realme 1 in India, and then successfully expanded its footprint globally. Amidst all of this, our focus has never been changed. We plan to increase our local workforce strength to 10,000 in India, by the end of this year. To further strengthen our commitment towards reaching out to every Indian, we will be expanding our distribution channels to Tier 4 & 5 towns, hiring more than 5,000 sales team members.
We are in sync with the “Make in India” initiative and hence, we will soon start manufacturing some of our AIOT products in India. We are also investing in a complete production line to build TV products and to set up high-end SMT lines for TV motherboards, which is a real leap in terms of local manufacturing and a real challenge that many other leading brands haven’t been able to take till date.