Realme the world’s fastest-growing smartphone brand Realme, held the first “828 Global Fan Festival” for 45 million fans around the world on August 28, allowing more young people around the world to experience smart life. On August 28, which is also the birthday of the second anniversary of the Realme brand, Li Bingzhong, the founder and CEO of Realme, issued a letter to all employees, demonstrating the transcript of Realme’s leapfrog growth and global breakthrough. Realme will also bring the most discounted double 11 events for Realme fans throughouRealmt the year. Dare to play with each user and celebrate the brand’s second birthday together.
In order to encourage young users around the world to “dare to be Realme”, Realme launched the “Dare to be____” T-shirt word-filling interactive activity for fans around the world and collected thousands of fan stories.
Realme has always insisted on playing with young people around the world to build a younger brand. Contemporary young people dare to pursue themselves. Only when the brand truly understands young people, resonates with them, and does what they love and desire to do with them, can they gain their love and recognition. Realme launched the “fashion marketing” around the world, to show the personality and attitude of Realme’s young trendy games with the trendy gameplay that young people love, and encourage young people to be brave to be true to themselves. This “Dare to Be Real” event is a typical example of Realme’s commitment to playing with young people.
It is particularly worth mentioning that Realme has focused on the global market from the very beginning. In just two years, the market has been distributed in more than 60 different regions. The rapid growth of Realme is attributable to its high degree of localization and in-depth understanding of target consumers. At the same time, direct contact with consumers through the mode of light assets and short channels has also accelerated the development of the brand.
As a latecomer to the global diversified market, Realme must have a deep insight into the needs of users in order to quickly establish a brand and attract target customers. Li Bingzhong, founder and CEO of Realme, said: “We set up a localization team from scratch in the local area to convey our spirit of “dare to leapfrog” to young people. This brand proposition that transcends culture can win the resonance of young people around the world. , Is also the key to Realme’s rapid expansion in 61 markets.”
Realme’s market positioning is clear, and its target customers are young consumers who prefer leapfrog performance and trendy designs. They do not pursue excessive consumption, but also value quality.
Li Bingzhong emphasized: “Realme is growing very fast because we stick to our vision: to build a smart, smart and fun life for young people around the world. We have consistently adhered to our original aspirations and thus won trust, which is especially important for young companies.”
