Google for Games developer summit promises better reach, improved tROAS and more for game developers

In the recent Google for Games developer Summit, a free digital event for developers, publishers, and advertisers to discuss what’s new in games, Google shared the latest features and tools that will help developers to reach more players and improve their overall work productivity and revenue.

This article shares all the details and all the top features that Google for Games discussed at the developer summit.

Top features for game developers that were discussed by Google at the summit

Reaching more devices through new tools and platforms

Google is dedicated to assisting developers of all sizes who create high-quality Android games. The Android Game Development Kit has been updated to make development easier, and new data insights in Play Console can help devs make better business decisions.

They also making games available on new screens and devices, such as the Google Play Games for PC Beta, so devs can meet gamers wherever they are.

Improved game growth strategy with ads

Advertisers may now optimize App campaign target return on ad spend (tROAS) performance by integrating AdMob and third-party ad revenue data into Google Analytics for bid optimization. With impression-level lifetime value in AdMob, publishers may gain more insight into return on investment, which is also available for app attribution platforms Adjust, AppsFlyer, and Singular.

Creating safe, inclusive gaming experiences with Google Cloud

Google aims to guarantee that games are sociable, engaging, and inclusive for all players by working with game designers and the open-source community. Clean Chat, a new open-source AI framework for games, allows studios to identify the inappropriate language in both text and voice chat.

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Building a d2c business with Immersive Stream for Games

Developers and publishers that want to develop a direct-to-consumer business may now use Immersive Stream for Games to offer their products straight to users. Immersive Stream for Games, developed by the Stadia team in collaboration with Google Cloud, combines superior streaming technology with cheaper and quicker game porting, smart discovery tools, and analytics.

Immersive Stream for Games can allow devs to offer game trials, full games, subscription packages, or even power a whole storefront.

[Story Source- Google Blog]

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Shazia Irani

Passionate about technology, the geek world and a little nerdy. My title says I'm a accountant, but in reality I just love writing about what I love. Technolover.

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