On January 10, the company officially announced a new US-focused beta program. Customers can pay $299 and, in return, get the Black Edition of the Nothing Phone (1) with 8 GB of RAM and 128GB of storage to test. At the time of launch last year, the Phone was officially sold only in the European and Asian markets. Now, reports on the web suggest that the Nothing Phone (2) will officially get a U.S. release, with the company’s CEO Carl Pei confirming the same in an interview with Inverse.
According to the report, Carl Pei, CEO and co-founder of Nothing, has officially confirmed that the consumer tech giant will be making a significant change in the U.S., as many users are frustrated with the $299 “beta subscription” for U.S. customers that lets you buy a phone (1) With the caveat that it only supports the N41 5G band on T-Mobile and no 5G connectivity on Nothing or Verizon.
Nothing Phone (2) Launch Date: U.S.
The Consumer tech giant has decided to change its focus for its 2023 flagship with the Nothing Phone (2). “We decided to make the U.S. our No. 1 priority in terms of market,” Pie tells Inverse. Moreover, he revealed that the Phone (2) would arrive in late 2023, which targets the U.S. market specifically.
According to Carl Pei, Nothing’s next smartphone will be more premium than the original, as the company focuses on a refined software experience and innovative hardware design rather than getting the best hardware at any cost.
Interview Other Points:
At the same time, the CEO of Nothing said that initially, there were only five engineers in the mobile team, so the work on Nothing O.S. had to be outsourced. But now the team has been expanded, and now 100 people are working on the software. None of the Android 13 beta has been built entirely in-house.
According to reports, the company has grown since its launch a few years ago. In 2021 it had 200 employees and has grown to 400 today. Its revenue has also increased significantly, from $24 million in its first year to $200 million in 2022. The company is now planning to take on a new market.
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