ASUS Confirms That Zenfone Series Is Not Being Discontinued

In 2014, ASUS launched its ZenFone series. Since then, it has brought the total number of devices under the ZenFone lineup to 80 with regular releases, but some reports suggest that it may be discontinued soon. Meanwhile, the company confirmed that the Zenfone Series Is Not Being Discontinued.

With the latest article from the ASUS Pressroom, the company addressed the rumor that the ASUS Zenfone 10 series will be the last generation and the ASUS Zenfone product line will be discontinued. Along with the post, the company says that it is not true that ASUS will be the last generation of the Zenfone 10 series. The brand says it will continue with two core phone business product lines, ROG Phone and ZenFone. 

Moreover, ASUS is strongly committed to its smartphone business and customers, and it says, please stay tuned for its 2024 product lineup.

ASUS Pressroom Statement:

We would like to address the rumor that the Asus Zenfone 10 will be the last generation of the series and the Asus Zenfone product line will be shut down. This is not true. We will continue our two main phone business product lines, the ROG Phone and the Zenfone. Asus has a strong commitment to our smartphone business and customers. Please reference our Q2 earnings call for more information. Please stay tuned for our 2024 product lineups,” said Asus in its official press statement.


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