Truecaller Gets New Brand Identity With Fraud Prevention Tools

Truecaller is a smartphone application that actually helps users by providing features like caller identification, call-blocking, flash-messaging, call recording and many more. Now, the platform’s logo gets a refreshed look along with rebranding. 

Truecaller officially announced a corporate rebranding and debut of a brand new app icon, which will instantly be perceivable on the Google Play and Apple App Store. Regarding this, the Co-founder and CEO, Alan Mamedi, announced that; 

 “We are excited to unveil our new brand identity and logo. It signifies our continued commitment to our users and our focus to constantly evolve and improve, every day.” 

What’s New With The Rebranding Of Truecaller 

With the rebranding of the platform, firstly, the users will get to see a refreshed identity. The users will get a revamped design language besides the new logo look. Now, the app displays users’ VICD themes to everyone by creating it publicly. 

Truecaller with the latest update, providing the facility to the users by which they can quickly and easily call their favourite contacts from the Favourite tab. One of the most noticeable changes is the company is introducing Turecaller Assistant. It is a premium feature offers various facilities such as screening the user’s calls, asking questions, detecting spam, and permitting the users to know if the call is worth answering or if they should just let it ring. 

Another noticeable improvement is that the company introduces caller ID for WhatsApp calls. Apart from all these, the users will get a better and faster call experience than ever, and the app size also gets smaller compared to its previous version. 

How New Logo Of Truecaller Is Appearing 

The new branding of Truecaller includes enhancing its iconic logo and spreading energy and enthusiasm among the users. Now, the logo is highlighted by its signature true blue colour. Previously, in the logo, there was only the filling of blue colour. Still, with the renovation, the blue colour is appearing along with a whitish shade, which is actually seeking the users’ attention.   

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Jurin Charnvirakul

Jurin Charnvirakul has been a part-time editor at RM Update since 2020, and full-time since 2021. Now, focus your articles on buying guides, tutorials, offer recommendations and product analysis. Graduated in Journalism Communication.

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