After Google, Samsung Pressures Apple To Adopt RCS

Samsung and Google are working together to provide RCS support to Apple. Recently, Samsung published a new advertisement on YouTube, forcing Apple to adopt RCS messaging (Rich Communication Services).

Now, we can say that Samsung has released a new video in support of Google’s #GetTheMessage campaign, which calls on Apple to adopt RCS, a cross-platform protocol for SMS. It is presented as a successor that many people adopt and includes features found in modern messaging apps, similar to Apple’s iMessage.

What Is RCS?

RCS (Rich Communication Services) is a built-in feature within Android’s messaging application, Google Messages, that provides a number of features such as typing indicators, inline replies, group chats, video calls, and even photo or video sharing. The feature provides a holistic messaging experience with functionalities that you can find in other messaging apps such as iMessage, WhatsApp, Telegram, and more.

RCS works on all Android phones; however, it does not work on iPhones. That’s why Samsung and Google want Apple to support RCS so that everyone can chat with each other easily. According to the video description, Samsung clearly mentioned the topic in the title, “Green bubbles and blue bubbles want to be together,” apart from using the “Help Apple #GetTheMessage” tagline.

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