- YouTube Shorts has become the industry-leading platform.
- YouTube Shorts as well as over 70 billion viewing Shorts regularly.
- Integral Ad Science is the most popular global media measurement and optimization platform.
IAS, the Integral Ad Science, which is the most popular global media measurement and optimization platform, announced that the service is going to expand its measurement capabilities on YouTube Shorts. IAS will now allow its excellent brand safety and suitable measurement products to certain advertisers for YouTube Shorts inventory.
In the meantime, YouTube Shorts is one of the most popular and widely used short-video platforms across the world and has blasted away with its rapid customer support.
With more than 2 billion users actively using YouTube Shorts as well as over 70 billion viewing Shorts regularly, YouTube Shorts has become the industry-leading platform.
At the same time, now IAS will offer additional, crucial third-party assurance for brands that their video ads that are running on YouTube Shorts will be displayed in brand-safe and appropriate content with all the video transparency, which is recommended by the Global Alliance for Responsible Media (GARM).
On the other hand, Lisa Utzschneider, the CEO of IAS, stated, “Since IAS launched Total Media Quality for YouTube earlier this year, we’ve been able to provide new levels of insight into video content for advertisers through our advanced AI-driven technology and expanded reporting capabilities.”
He further added, “With this expansion of our measurement capabilities on YouTube, we can bring marketers the most actionable data to maximize their safety on YouTube Shorts inventory – one of the fastest growing video formats in digital advertising.”
With the Total Media Quality for YouTube, advertisers can see brand safety and appropriate content are served on YouTube Shorts. Additionally, it also offers seamless viewability and invalid traffic measurement in more than 30 languages globally.
Other than that, IAS will now provide an analytics dashboard for several advertisers on YouTube so that they can easily analyze brand safety and suitable trends with statistics charts and then create their own custom-suitable profile.
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