Breaking, According to the latest data from market research firm Counterpoint Research, in 2019, OPPO’s sub-brand Realme’s shipment increased 453% in the globally. Realme’s shipment was 4.7 Million units in 2018 and increased to 25.7 Million units in 2019, and it totally increased by 453% from the previous year.
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Realme’s Global smartphone shipments in 2019
So today we are not focusing on the situation of the top five brands, we focus on the situation of the bottom five. According to Counterpoint data, the top five brands are:
- Sixth: Vivo, with an overall shipment of 113.7 million units and a market share of 8%, a year-on-year increase of + 11.3%;
- Seventh place: Lenovo, with an overall shipment of 39.6 million units and a market share of 3%, a year-on-year increase of 2.1%; (Note: this includes Motorola)
- Eighth place: LG, with an overall shipment of 29.2 million units and a market share of 2%, a year-on-year decrease of 28.4%;
- Ninth place: Realme, with an overall shipment of 25.7 million and a market share of 2%, a year-on-year increase of 453%;
- Tenth place: Transsion. The overall shipment was 21.5 million units, with a market share of 1%, a year-on-year increase of 19.4%.
Among the 6th to 10th ranked brands, the strongest in the realme brand. Let’s see how long this brand has been established. Simply speaking, in less than two years, it has entered the top ten in the world and currently ranks ninth. There is only a gap of about 4 million units from the eighth-ranked LG. It should not be a problem to surpass LG at the current realme growth rate, and it may even surpass Lenovo’s seventh place in the world.
Meanwhile, the Chinese BBK group, the parent company of Oppo, Vivo, and Realme emerged as the best performer by capturing the Global Smartphone Market by 259.2 Million units in 2019 and a market share of 18%, now BBK group has become second-largest smartphone shipment company after Samsung.
Realme’s smartphone shipments market share in India increased by 255% in 2019
In addition Realme’s shipment also increased 255% in the Indian market. Realme’s shipment was 3% in 2018 and increased to 10% in 2019, and it totally increased by 255% from the previous year.
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