OnePlus has recently debuted one of the most flagship devices, the OnePlus Ace 2 Pro, in China on August 16. And as a fortune of the brand, its latest model proved a big banger. At the launch event, the president of OnePlus China, “Li Jie,” shared the stage to discuss its new product and the brand’s political outlook.
In the discussion, he highlighted OnePlus’s dedication to providing its devices with the best out-of-rest performance possible. During the news conference, Jie stated that the brand’s latest flagship Ace 2 Pro model had burst all the pre-sale records for all models of all price divisions in 2023.
Astonishingly, within a period of 26 hours, more than 150,000 were sold out. Isn’t it impressive! After all this, the brand also shares its future strategic plans and views on the industry.
OnePlus Future Strategy –
Accepting this, Li Jie said that it cannot be denied that the smartphone market is declining, but even after this, more than 200 million phones are sold every year in China. Despite that, with reference to GMV, the decline is, in fact, not that big, which indicates that the users prefer more to go with better-performance goods in the recent consumption environment.
As a result, OnePlus always tries to target the users who need to pay for a phone which costs even more than 2,000 yuan. The brand is relatively optimistic about the market.
Li also revealed about the brand’s current online and offline master plan. OnePlus is an online-based brand, but despite this, the boundaries between online and offline are not so clear for the users. Some of them scroll about the phone online, grab it offline, and vice versa. Keeping this in mind, the company has considered moving its sales forward in both modes.
Apart from this, OnePlus might also use OPPO’s channels to get more acceptable support; for instance, the users can grab the goods of the OPPO flagship stores in more core business districts.
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