Meta has more than 3 billion users worldwide and owns four platforms: WhatsApp, Instagram, Facebook, and New Threads. Now, it is taking its steps forward in the Meta Verification program. According to new information, it is expected that Meta will soon introduce a facility to the users by which they will be able to purchase a blue check or tick to get exclusive features and support from the company.
During an event, Mark Zuckerberg announced that earlier this year, the brand announced Meta Verified for creators, a cost of $12 per month subscription which offers a blue check to creators and they also get the eligibility to get access to features; for instance priority customer support and impersonation safety. Businesses can purchase verification on Facebook or Instagram for $22 a month or $35 for Both platforms, multiplied over pricing, which costs from $12 to $15. Noticeably, as per the reports, the testing of Facebook and Instagram will begin in the coming weeks, with WhatsApp to follow.
Moreover, paying businesses will also get perks as creators, consisting of account security features and troubleshooting. The interesting fact is all the verified businesses will get increased visibility than ever before on Facebook and Instagram. Whereas the businesses on WhatsApp will get the ability to create a landing page that’s discoverable through web search and the ability to have various employees chat along with and respond to customers.
Meta is taking steps toward paid verification after Elon Musk announced the same strategy for X, formerly Twitter, where the paying subscribers could buy a blue check for a monthly fee. Unfortunately, the scheme of paid X subscription increased rapidly out of control because the users started making an impression of brands, celebrities, and even the pope using identical verified blue check marks. On the opposite side, Meta Verification for businesses will ask businesses to meet beyond-doubt activity and security requirements, and the one applying must prove his connection to the business.